“Omiya（大宮）” was named by combining the names of two rivers run through the town, which are Ouchiyama-river（大内山川）and Miyagawa-river（宮川）. It is also said that it was named to honor Takihara Shrine, which is a subsidiary shrine of Ise Jingu Shrine. The roadside rest area, Michi-no-eki Kitsutsuki-kan and Takihara Shrine are located in this area. Nanaho gyu is a wagyu beef grown here. It is sold as the Matsusaka beef, and loved by many gourmets.

The name, Kisei (紀勢) came from historical names of this region, Ise-no-kuni (伊勢国) and Kii-no-kuni (紀伊国). Facing the Kumano-nada Sea, Nishiki is a great fishing port. Natural ria coast makes it the perfect spot for Yellowtail fishing and rock fishing. Nishiki Mukaigahama Yu-park Tropical Garden is a white sand beach with palm trees. Many tourist attractions are in this area including Kisei Ouchi-yama Rest Area and the office of the Taiki Town Council for Regional Development.

This area is known for its dairy brand “Ouchi-yama Milk”. Koubenomiya-yomo-jinjya is the only shrine in Japan dedicated to the head. The god of intelligence is enshrined here. There are a lot more to see in this area including a private zoo, which is rare in Japan.